10 Common SEO Mistakes

Following list is based on observations I commonly see on a day to day basis. If you notice your website with any of these change it immediately to enjoy better search engine rankings!
1. Multiple keywords in Title tag – Do not SPAM your website by having the same keyword listed in your heading 3 times or more. It will in fact reduce the relevance and strength of those keywords. Most important factor is that it’s readable to the user and is an accurate description of your page.
2. High keyword densities – Including your targeted keyword is obviously important but don’t think for one minute putting the keyword in every link on the page and in every paragraph will make your page more relevant – it won’t.
3. Flash & Image-Based Content  – In addition to navigation, the content that’s most critical to search engines is frustratingly hidden in files that spiders can’t see. Search engines cannot read Flash content and image based websites. So avoid using Flash.
4. URL’s not containing any keywords – Yes, I’m still seeing utterly useless URL structures. Just remember to include an accurate description of the page content in the URL.
5. Using <H1> tags more than once on a single page – There should only be one <h1> tag per page.
6. Duplicate Meta data – should be relevant to each page’s content and unique – you will see benefits in doing this – trust me! Now Google Wemasters Tools also report duplicate meta tags.
7. Using the same anchor text in all links – Unless you have been around for years, just don’t bother using the same anchor texts in your links. Make them as varied as possible, you will see see an increase in your targeted keywords if your site is optimized properly.
8. Putting analytics code at the beginning of your body content – Doing this will slow down the page content load which will effect usability. The amount of time is not large but noticeable to search engines, always put it at the end of the </body> tag.
9. Not using accurate image descriptions – Stuffing keywords in image descriptions will do nothing for you and may even harm your rankings if used excessively.
10. Not having a 301 redirect setup – It’s not hard to do and it will help with your indexing like you wouldn’t believe!

One Reply to “10 Common SEO Mistakes”

Leave a Reply

Your email address will not be published. Required fields are marked *